Location: Toronto

Positions available: 1


FCBB is seeking a SEM Specialist who is passionate about search and has a strong interest in data and performance-driven strategies. 

The professional will implement paid strategies to promote our services by increasing search visibility, profile creation, and downloads through effective search marketing.

The professional will join a team of dedicated professionals in a non-profit environment, enabling the organization to achieve its goals.


Key Responsibilities

- Use PPC systems, such as Google AdWords and Bing Ads for day-to-day campaign management;

- Implement and optimize paid search campaigns;

- Monthly campaign reporting and analysis;

- Keyword research;

- Copywriting including function-based text manipulation;

- Daily management and pacing of account budgets and bids;

- Managing campaign spends to pace with target budgets;

- Reviewing data to discover opportunities to optimize performance;

- Keyword research and ad copy development;

- Involvement in recommending ways to improve the efficiency of the team’s operation.

Skills and Qualifications

- Education in Business or Communications with a Marketing focus, or related experience;

- An experienced SEM Specialist with more than 2 years of successfully profitable campaigns on various paid platforms;

- A data-driven decision-maker who is comfortable with working with numbers to analyze trends and inefficiencies;

- High proficiency with Microsoft Excel & Google Sheets;

- Familiar with Google Ads and Microsoft Advertising interfaces

- Excellent interpersonal and communications skill;

- Ability to work within a team;

- Attention to detail in managing multiple complex activities for accounts

- Ability to interact in a professional manner with a broad range of people

- Willingness to take on challenges and to learn

- Commercial awareness & capacity to improve the company’s commercial outcomes

- Creative and analytical thinker with demonstrated problem-solving skills

- Ability to find creative solutions under pressure while maintaining a high-quality standard;

- Ability to work well with others in a fast-paced collaborative environment;

- Highly organized and capable of following pre-determined workflows;

- Strong communication and writing skills - in both English and Portuguese.


As part of the Recruitment and Selection process, please send your resume to and click here to fill the application form.

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